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I recently took an eager co-worker of mine, Matt, to the airfield to ride along with me while I conducted training to acquire my pilot’s license. For those that haven’t had the opportunity to do so, flying a plane is complicated. read more

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Online Video

Here at Launch we spend a lot of time studying trends and the best ways to do things. You probably know that video content is hot right now, and it’s easy to see why — costs of online video production are affordable and costs of distribution are nearly free. read more

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Universal Analytics Example

Last week Google rocked the Analytics community with the release of the long anticipated Universal Analytics. Universal Analytics is complex in implementation but enables marketers to track virtually any interaction…

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Direct Response Marketing

What is the holy grail of marketing your business online? Think about it :: what type of marketing strategy would increase your bottom line the most? Let’s take a look at the future of search engine marketing.

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