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As I sit here working on client campaigns in the latest Chicago “polar vortex,” I started thinking about how important it is to work through the “flurry” and focus on the eye of the storm. read more

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stong work

If you’re not having fun then you’re doing something wrong.” – Jim Pertinen (a prior manager of mine)

Our Launch blog typically focuses on the technical mishmash of analytics, websites, SEO, strategy, and all other things digital marketing. read more

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SEO banner on abstract screen

One of my favorite parts of my job is performing website audits. I get to combine qualitative and quantitative data to analyze sites and make recommendations to help them perform better. read more

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phone lighting up

The movie Her, staring Joaquin Phoenix is about a man who falls in love with his computer operating system. Among many other things, the operating system (played by Scarlett Johansson) is able to perform tasks at lightning speed, have deep conversations, and craziest of all – feelings. read more

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While doing my Christmas shopping this year, I found myself turning to online customer reviews for those purchases that were going to set me back more than a few bucks. read more

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