Meanwhile, the local guy with his flip camera and a trustworthy demeanor keeps plugging along, well past 1 million views and counting.

Last week I was asked by a client, “How can we benefit by using Twitter for business?”
It’s a fair question and one I get quite often. I believe this is because of the unique nature of Twitter. read more

Joe likes to take the team out for lunch eats :: often :: cuz he knows how to motivate a hungry crew of digital toughs.  And now that we’re located in downtown Naperville, our feeding choices have increased 10-fold.   read more

The fact this question is asked so often tells me we have a long way to go in educating folks what social media is truly all about. Going viral shouldn’t be a goal – in fact…