The first time I wrote about effective email marketing, it was with some helpful tips on how to get people to open your emails. Now that you’ve mastered step 1, you’re probably wondering about step 2: “How do I get people to click through to my site?”

Understanding Email Subject Lines

There you are, sitting in your chair, upset wondering why your open rate is so low…especially after you worked so hard to create such a beautiful, eye-catching email. read more