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I’ve recently been training a new editor, and, in addition to various rules that must be followed for different clients, many of our discussions revolve around the use of keywords. read more

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quality content

One of my writing teachers in college always used to say, “It doesn’t matter what you’re saying — it’s whether you can sell it.” While you can follow proper SEO best practices all day long (and that may help draw some traffic), content is ultimately king. read more

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