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In November, Facebook rolled out star reviews for business pages. Here at Launch, we’ve received a lot of questions about this new rating system and what it means for businesses, so below we’re going to attempt to answer some of the more frequently asked questions. read more

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Digital Marketing Terms

During my first month working at Launch, there were a lot of key terms and lingo I had never heard before. The world of digital marketing and web development is filled with technical terms, slang, and acronyms, and it took me almost one year on the job to start fully understanding what each meant and why it was important. read more

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Consumers abandon pages that take too long to load

We’ve all heard that a faster website is better, but knowing why speed is critical will help you understand why speed optimization needs to be at the top of your To Do list. read more

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Design Blog Small

Senior designer Noah Aird takes a unique perspective on design, and shares three lessons he’s learned from the NFL.

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snowstormpic

As I sit here working on client campaigns in the latest Chicago “polar vortex,” I started thinking about how important it is to work through the “flurry” and focus on the eye of the storm. read more

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stong work

If you’re not having fun then you’re doing something wrong.” – Jim Pertinen (a prior manager of mine)

Our Launch blog typically focuses on the technical mishmash of analytics, websites, SEO, strategy, and all other things digital marketing. read more

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