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Digital Marketing Terms

During my first month working at Launch, there were a lot of key terms and lingo I had never heard before. The world of digital marketing and web development is filled with technical terms, slang, and acronyms, and it took me almost one year on the job to start fully understanding what each meant and why it was important. read more

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responsive design

In the year before I graduated, I needed to create a website for my design portfolio.  While everyone in my class decided to go their own way with their design and layout, I knew I wanted my website to be responsive. read more

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NW Indiana tweetup

Last week I was asked by a client, “How can we benefit by using Twitter for business?”
It’s a fair question and one I get quite often. I believe this is because of the unique nature of Twitter. read more

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C

As I began my career search with an Integrated Marketing Communication and Management degree, I had my fingers crossed. I hoped a great company would scoop…

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Analytics word cloud illustration

Are Your Site’s Analytics Hurting Your Brain?

With so much data available in Google Analytics and so many metrics to look at, it is easy to get stressed and overwhelmed. read more

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L

Content plays a huge role in the world of SEO. It’s important to realize that your company’s online reputation is built on the content that you produce. At this year’s SMX Advanced in Seattle, it was made very clear that search engines…

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