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SEO Keyword usage

One of the things I find myself reiterating regularly to our content team is “what’s good for the reader/searcher is going to be good for SEO.” A lot of times this comes up as a disclaimer following a discussion—we’ll go through some best practices for structuring a page or common rules of thumb for linking, but then I’ll add that whatever will work best for the reader in the context of the page should be used as the ultimate guide. read more

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Digital Marketing Mix

To get your business online, you built a website—but now that you have a site, how do you get people there? And what does it take to turn website visits into phone calls and customers walking through the door? read more

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I’ve recently been training a new editor, and, in addition to various rules that must be followed for different clients, many of our discussions revolve around the use of keywords. read more

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Domain Fun Facts

Building a new website for your business is exciting. As you plan your new site, you may consider a redesign and maybe even a rebranding. As part of this process you may decide to move your new website to a different domain. read more

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SEO banner on abstract screen

One of my favorite parts of my job is performing website audits. I get to combine qualitative and quantitative data to analyze sites and make recommendations to help them perform better. read more

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While doing my Christmas shopping this year, I found myself turning to online customer reviews for those purchases that were going to set me back more than a few bucks. read more

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