Google Penguin is the latest in a series of major updates launched by the Google Spam Team. The update’s main objective is to reduce spam and discount or destroy the value of unnatural links. read more

SEO Content Writing Strategies to Help Create a Strong Page Context

While using your target keywords in content for your web page is extremely important to helping your page rank for those terms, it isn’t the only thing. read more

Local Search Optimization – Lay the Groundwork

Local search is a powerful yet increasingly complex landscape. In our first installment of Local Search Optimization, our goal is to get you started with a strong base on which to build. read more

Are Your Company’s Rankings Flat? Maybe You Need Better Keyword Research!

When starting an online business, information site, non-profit, or any other organization, it is truly important to look at the basics. read more

Matt Cutts, head of Google’s Spam Team just published this recorded video highlighting steps Webmasters can take when they notice a drop in rankings/web traffic:

Duplicate content can damage your website’s ability to rank in the SERP (search engine results page). Why? Imagine trying to find an answer to a question and the same answer is in four different books in your library, but you’re unsure which book explained the answer the best. read more