…he’s probably going to ask for your purchase history.
Have you ever noticed when you’re on Facebook or YouTube and the ads are customized to something you were looking at the day before? You may as well get used to it, because this is popping up everywhere you go and it doesn’t look like things will be changing any time soon.
Just the other day I bought two pairs of shoes online. After they were purchased (and a small cry from my wallet), I was on a streaming music site and BAM — in the corner an ad pops up for the shoes I JUST bought. Not even 20 minutes later! Then when I moved over to Facebook there was yet another ad for the same pair of shoes. It was a little spooky, like someone (or something in this case) was watching my every move online. Well, as I found out, there is some truth behind this! Welcome to targeted advertising.
I have been with Launch Digital Marketing for almost three months now and have learned so much about digital marketing in that time. Learning what everyone does and how it all connects to help make not only a website but a whole small company successful is pretty cool. Being a web designer for LDM, I create a lot of car dealership graphics, so naturally I am on car dealership websites much of the day, and my computer takes note.
When you give him your purchase history, he’ll probably ask for more information.
Websites use a number of tactics and tools to track and collect data from the pages you visit on a daily basis. These pieces of information websites collect are stored on your computer and are (deceivingly) known as cookies. These cookies allow servers to tailor a website to a specific user and can be designed to alter what content is displayed and where — on Facebook or YouTube, for example.
When I was shopping for shoes on Nike.com, their server took my purchase history data and stored it as a cookie for later use — in this case it was for advertising more shoes (that I probably shouldn’t be buying in the first place…).
When you give him more information, he’ll probably ask for a place to stay.
While some people may argue this is an invasion of online privacy, most of these cookies are harmless. Cookies aren’t programs stored on your computer, but instead are text files that can only be read by websites. If you are really unsure about cookies and your information being stored, you can disable them in your browser through your privacy settings (or simply stop internet shopping in my case — but let’s not get over dramatic here…).
So just remember, if you give your computer a cookie…
…he’s probably going to ask for your purchase history (and you may want to have a glass of milk handy).