It is important to have a concrete strategy before you start any marketing campaign, and social media is no different. When you are getting started, ask yourself what your goal is. The reality is that your goal should not immediately be to sell more product through social media. The goal should be to engage, interact with, and make an impression on the consumer. This can be a difficult task, especially when social media is foreign to you.
Of course, it is not enough to just have a strategy, it is also essential to know how to use particular networks to maximize your social media potential. I have chosen to focus on Facebook for this blog. These are some pretty easy-to-follow dos and don’ts that, if used as an overall posting strategy, should help you increase your fan base and the amount of people who see your posts. (Refer to our blog post on the Last Actor Algorithm to understand why these two things are not necessarily correlated.) Always remember that results will not be immediate and you will need to be patient.