Facebook Canvas Ads enable us to reach customers with a different and engaging ad experience. Dealers who can paint their canvases with immersive creative, offers, and CTAs will maximize the potential of their ads — and that’s what we’re here for! If you’re ready to start making your first Canvas Ads with LDM, sign-up below and we’ll get to work right away.
What Can I Put in My Canvas Ad
Facebook’s Power Editor tool makes it easy to add, edit, and reorder all the components that you can add to your Canvas, which include:
- Videos and Pictures
- Dynamic Inventory
- Store Locator with GPS
- Image Carousels
- CTA Buttons
- Text Blocks
Why Use Facebook Canvas Ads?
- New + Interactive = Engagement: When users are seeing the same old ads and ad types, they are less likely to engage. Canvas ads give you the opportunity to push new creative that’s immersive and legitimately fun to interact with (remember, they’re probably on Facebook because they’re bored).
- Tell the Whole Story: With video, carousels, panoramic images, store locators, and CTAs at your disposal, you can show your audience what you have to offer, what makes you different as a dealership, and how close by you are — all in one immersive experience.
- In-App Shop: Canvas ads are a great way to showcase your inventory within Facebook, so that users can start to shop right where they are before having to commit to leaving the Facebook app. That creates a bridge to your website, encouraging those you’ve hooked to click-through and continue shopping on-site.
Canvas Case Study
In our testing of Facebook Canvas ads, we have already seen big results. For example, after just one day Mercedes Benz Langley saw 72 link clicks just from a Canvas ad. Within 3 days of publishing a Canvas ad, Mercedes Benz Langley had a click-through-rate of 2.14% with an average cost-per-click of $0.49 and an astounding 255 link clicks. The average percentage of Canvas viewed was 71. 62% with the average time spent on Canvas being 18.26 seconds.
After 10 days, here’s the traffic generated from a Facebook Canvas Ad as reported in Google Analytics.
This particular ad had 6 different images to scroll through vertically before getting to the site – the fact that users scrolled through almost a third has surpassed our expectations. Mercedes Benz Langley continued to see results after 10 days of releasing the the Canvas ad with a click-through-rate of 1.67% with an average cost-per-click of $0.55. There were 723 link clicks with the average percentage of Canvas viewed being 66.36% and Canvas view time being 15.84 seconds.
Let’s Get to Work : )
Let us know when you’re ready, and our team will stitch together your very own canvas ad out of interactive creative, inventory, and directions to your dealership — and then push it out to in-market shoppers. Give it a shot!
