Facebook Lead Ads are the new best way to capture leads for your dealership, but until now there was no good way to integrate those leads into your CRM to effectively follow up on them, which ya know, is kinda the point of leads. Here’s what we did about it.
What are Facebook Lead Ads?
Awesome. They’re awesome.
One of Facebook’s newest ad formats, Lead Ads generate high-quality leads for your dealership right inside a user’s newsfeed. When someone clicks on your ad, a customizable form pops up to collect pre-filled contact information. From there, it’s one step for your customer to submit the lead!
Making it this simple and fast for your audience to submit a lead — eliminating the need for them to venture outside of their precious social media apps — is a game-changer, and our dealers have seen a great deal of success with them so far.
But What’s The Problem?
Facebook does not support direct CRM integration with any automotive CRMs, which causes a major flow issue for you. Facebook takes your leads and puts them into a .csv file that your social media admin has to find, download, and then manually add to your CRM — many times a day since you’d want to respond to them quickly — which is a serious time-sink for your team that limits your ability to scale your campaigns.
A few companies have popped up solely to bridge this gap between Facebook and your CRM, but their service is costly.
So What’d LDM Do About It?
To solve this problem for our dealers, we built our own totally free tool that instantly sends all of your Facebook leads to your CRM. You don’t have to do anything. As a bonus, our tool is also able to track which specific campaigns the leads are coming from so you have the proper context for each follow-up, and gain a better understanding of the effectiveness of your marketing efforts.
If you are partnering with us for social advertising, this feature is already included in your account at no charge, so let’s start running some lead ads!
If you’re not currently working with our social media advertising team, shoot me an email at cgarvey@launchdigitalmarketing.com to get your first lead ad set up!
