Google has announced the latest addition to AdWords: dynamic remarketing. With this new feature, advertisers are now able to enhance results and increase profits from their remarketing campaigns.

 How does it work? First, let’s spell out the remarketing basics.

Remarketing allows advertisers to track website visitors via a small piece of special code added to the site’s back end. Once this tracking code is placed, advertisers can show targeted ads on the Google Display Network to users who have previously been on the website to increase return visits and eventual conversions.

How does dynamic remarketing help?

A screenshot of some remarketing ads.

From Google: “Dynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in.”

With this new feature, visitors will not only be reminded of your brand—they will be reminded of the specific products they were shopping for, too. For instance, car dealerships with hundreds of makes and models can dynamically display messaging tailored to advertise the specific cars that a visitor engages with on the dealer’s website. According to Jyoti Vaidee, Google’s Dynamic Display Ads Product Manager, beta clients reported a twofold increase in conversion rates and a 60% reduction in CPA with this new feature.

Interested in dynamic remarketing for your brand? Stay tuned for our upcoming webinar with Google regarding dynamic Remarketing and more.

Meet Cara Garvey

Cara Garvey is the Paid Search Director at LDM. She graduated from Roosevelt University in Chicago with a degree in Integrated Marketing Communications, minors in Spanish and Psychology, and a penchant for Netflix. Cara enjoys spending time with her family and friends, playing with her dogs, and analyzing conversion data (don't judge).