I think (actually, I know) I speak for the whole paid search team here at Launch when I say that I am VERY excited to share this news:

All of our clients’ AdWords accounts are equipped with Google’s first ever dealership-specific ad type: Dealership Listing Ads! Launch Digital Marketing was among a select group of advertisers chosen to implement and beta test this product ahead of its official announcement on May 5th at Google’s annual AdWords Livestream. As a Launch Digital Marketing paid search client, you can count yourself among the first dealerships in the country to utilize this exciting new ad format!

Dealership Listing Ads are served initially to users searching for keywords that indicate they are looking for a car dealer. Examples of such keywords include:

  • Honda dealer
  • Honda dealers
  • Honda dealership
  • Honda dealerships

These user-friendly, mobile-only ads resemble Google’s organic local search results and allow customers to access your website, call your dealership (using phone numbers from call extensions), or get Google maps directions to your dealership (using Google My Business pages from location extensions).

DLA Screenshot

New Dealership Listing Ads format

Dealership Listing Ad

Existing mobile ad format

 

Dealership Listing Ads are a powerful addition to any dealer’s arsenal of paid search tools—our primary results demonstrate a 2x increase in click-through rate and significantly lower cost per click as compared to regular mobile search ads!

If you have any questions about Dealership Listing Ads for your location, don’t hesitate to contact us.

Meet Cara Garvey

Cara Garvey is the Paid Search Director at LDM. She graduated from Roosevelt University in Chicago with a degree in Integrated Marketing Communications, minors in Spanish and Psychology, and a penchant for Netflix. Cara enjoys spending time with her family and friends, playing with her dogs, and analyzing conversion data (don't judge).

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