Whether you’re content planning for an event or just trying to get your social media platforms poppin’, content planning can take A LOT of work. But there are ways to make it easier! Check out our four tips on how to make a content plan that’s efficient, engaging, and effective. The holy trifecta of content planning!

Use Content to Answer Audience Questions

Stumped on how to create a content plan? Your customers’ questions make a good place to start! Round up your sales team to see what are their most frequently asked questions and use social media to answer them! This could include anything from:

  • When your next product drops
  • What is your lead time
  • How is your product used
  • What are your recommendations or tips

Try Content Batching

Rather than starting everyday with a “what should I post on social media?” panic, set aside a chunk of time each week or month for content batching, a planning method that involves creating a series of posts all at once. While it takes a little more effort upfront, you’ll be glad to have your photos and copy ready to go day after day, allowing you to stay engaged with your audience without sweating over making new creative.

Create a Content Calendar

Similar to content batching, knowing how to create a content calendar will save you headache down the road. Each month, take a look at what important dates are on the horizon so you’re prepared with timely content to match. Be sure to hit on notable events within your business and across your demographics, including:

  • National holidays
  • Seasonal trends
  • Upcoming events
  • Product launches and sales
  • Company milestones
  • Local traditions

Have Fun

With so many rules, strategies, and technical elements involved with content planning, having fun may seem like a super low priority. But hear us out! Yes, content is meant to reach and inform audiences, but it’s also a versatile tool to showcase who you are, what you believe, and what you’re all about.

Don’t be afraid to let your freak flag fly through social and SEO, giving potential clients a glimpse into:

  • Behind the scenes moments
  • Team building activities
  • What makes your business unique

Adding personality to your posts is a great way to stay engaged with your audience, especially during COVID-19. Give it a try!

Develop a Digital Content Strategy with LDM!

Not feeling the content creative juices? Confused about why SEO takes so long? We get it. Launch Digital Marketing is here to help small businesses like yours remove the guesswork of digital marketing and get back to what you do best. Contact our team for a free 30-minute consultation on how we can solve your pain points!

Meet Crystal Mack

Crystal Mack is a Senior Copywriter at Launch Digital Marketing. With a master's degree in Mass Communication and several published books to her pen name, she is a self-proclaimed word nerd and staunch supporter of the Oxford comma.