We know this is a difficult time for everyone, including small business owners, and Launch Digital Marketing is here to help you and other local businesses. Giving back to the community is one of our core tenets, and we’re committed to carrying that out during the COVID-19 pandemic by arming you with the resources needed to weather this storm.
While staying safe by practicing social distancing, we can keep you connected with your customers through online engagement. Whether it’s providing guidance on the best strategy to drive traffic, sharing the news of your new service options, or updating your operating hours, we can help.
How to Connect With Your Customers Online
Here are some steps you can take to start improving your online presence and engage with your customers:
- Update Ad Copy- Any paid advertising should be updated to include online shopping, delivery, drive-thru, or other options customers have to safely access your services. Highlighting additional safety precautions is also valuable.
- Increase Social Media Presence- 53% of people are using Facebook more often, and 32% of people are using Instagram more often. This is something that you can take advantage of to reach your customers by pushing your messaging to social media.
- Google My Business- Make sure to update your business hours on GMB. Be proactive in addressing the concerns and questions of your customers by using the posts section to push through info on business changes, safety measures, and more.
- Create a COVID-19 Page- This can highlight precautions your business is taking to keep customers and employees safe through additional cleaning, curbside or home delivery, and more.
- Leverage Search Results- The title tag and meta are the first things a customer sees in the search results. If you can update this information for key pages to reflect things like delivery or other new services, customers will see the new ways they can interact with your business.
Additional Business Strategies
Other steps you can take to help your business during this time include:
- Revisit Loans- The U.S. Small Business Administration (SBA) has increased its funding pool from $20 billion to $50 billion in response to the virus. Contact them, as well as loan providers, to see if you can get relief.
- Check With Your Chamber of Commerce- See what kinds of free services you may be able to access that can help support your business.
- Treat Others With Empathy- Spend extra time engaging with your customers. Consider creative ways to support employees if layoffs are required, such as moving them to a more flexible role or paying them for odd jobs that need to be done. How you treat others during this time will reflect on your business in both the short and long term.
Reach Out to Us For Help!
You’re not alone in this, we’re here for you to navigate through this tough time together. If you’re interested in learning more about how we can help your business maintain an online presence and connect with your customers, you can reach out to us at firstname.lastname@example.org. One of our representatives will then reach out to you to see how we can be of assistance.