Greek American publication hopes to extend its reach with updated digital presence.
Since its inception in 1975, The Hellenic Journal has been the voice of Western Greek American culture. The staff at The Hellenic Journal knew that in order for the spirit of their treasured publication to translate properly to the web it would take more than simply taking the print version and posting it online; they needed true vision and understanding of their goal of sharing and preserving culture. They turned to Naperville, IL based Launch Digital Marketing for their design needs, and found a true partner in their journey.
Published monthly and offering distribution via subscribers, churches, Greek stores, and special events, The Hellenic Journal offers a connection to current events in Greece as well as the rich history and culture Greek Americans share. With news stories from the homeland and regular columnists offering their unique point of view, it’s no wonder The Hellenic Journal has been a hit among Greek American households for more than 40 years. With the help of Launch Digital Marketing, they are taking their presence to the next level.
“In the words of the great Greek philosopher Plato, “The beginning is the most important part of the work,”” said Frosene Phillips, Editor of The Hellenic Journal. “Thanks to our fantastic team at Launch Digital Marketing led by Project Manager Deborah Mitchell, The Hellenic Journal’s new website embraces the wisdom of Plato’s quote as it moves into a more global digital space.”
The Hellenic Journal’s newly designed website offers an opportunity to reach beyond the limits of print distribution to reach a much larger base of Greek Americans, and those looking to learn more about Greece and Greek American life. Offering articles on lifestyle and community, as well as news and special features, The Hellenic Journal keeps a connection to the publication’s legacy while aiming sights on the future, and their freshly designed website by Launch Digital Marketing (LDM) exemplifies that spirit.
“Following over four decades of serving our Greek American communities with the HJ print publication, LDM’s creativity, dedication, expertise, and guidance has successfully expanded our voice while capturing the HJ’s kefi (aka spirit),” continued Phillips. “Bravo!”
To learn more about The Hellenic Journal, head over to their newly designed website and explore the pages and articles that are available now.