On episode six of the Think Bigger Podcast, I’m being joined by Mike “The Car Guy” Correra, Internet Sales Director at Riverside Chevrolet, where we’re talking about what it takes to be socially savvy in the dealership.


Listen to Episode 006

If my memory is right, Mike was one of the first #carpeeps I followed on Twitter back around 2011. Right from the start, I could tell from his tweets and the way he engaged with people that Mike was (and is) a genuine dude who clearly understood how to use social media. After being connected on social media for 5 years, I finally had the chance to meet Mike in person at NADA just over a year ago. And guess what? He’s an even better (and taller) dude in real life!

Needless to say I was thrilled when Mike agreed to come on the podcast to talk about how he uses social media for both his personal brand and his dealership.

Enjoy The Show!

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Big Tip of the Week: Facebook Lead Ads for Car Dealers
Facebook Lead Ads for Car Dealers

A Facebook Lead Ad in action!

For our tip of the week I’m being joined by Taylor Berg, one of our Account Managers right here at Launch Digital Marketing. Since we’re talking social media on this episode, Taylor dropped by to share some serious knowledge on Facebook Lead Ads, including:

  • What Facebook Lead Ads are and how they work.
  • The types of ads that are generating leads for car dealerships today.
  • The benefits of Facebook Lead Ads vs Facebook ads that redirect to a landing page on your website.
  • The one flaw: Customer lead information has to be manually retrieved from Facebook. There is no direct CRM integration…
  • How we at Launch were able to Think Bigger and build a totally FREE tool that fixes the flaw, and ensures the information captured does indeed get sent right to your CRM!

In short, Facebook Lead Ads are the best new way to connect with your customers, and make their car shopping journey that much easier.


Big Thinker of the Week: Mike Correra
Mike "The Car Guy" Correra

Mike Correra, Internet Sales Director at Riverside Chevrolet

Mike’s been in the car biz since 1987. He witnessed the Internet come online, and admittedly was slow to adapt to the ways of the connected world at first. But as technology kept evolving, Mike evolved with it and in 2006 he discovered how this thing we now call social media could positively impact both his personal brand and the dealership.

Listen to the interview for some great takeaways on how you too can upgrade your automotive digital marketing game and become more socially savvy yourself!

  • The Thrilling Origin Story of Mike theCarGuy!
  • Why you can’t just do social, you have to be social!
  • Do 3rd parties have a place for an organic social media strategy?
  • How your dealership’s social media can connect a community
  • Mike’s secrets for taking beautiful Instagram pics.
  • Does Social Media sell cars? #SpoilerAltert you’re darn right it does!
  • Don’t forget that social media is supposed to be FUN, not feel like extra work.

If you enjoyed listening to Mike talk about social media, be sure to follow him on Instagram, Twitter, Facebook, LinkedIn or even Google+ – he’s everywhere and always willing to lend a hand.


Big Question of the Week

Today’s question in need of an expert answer comes courtesy of…well…our Anonymous Caller. Seems he just can’t stay away.

BIG QUESTION: I heard that beautiful images can make a website more engaging for users. So I uploaded a bunch of hi-res pics to my site, but now the Google PageSpeed Insight Tool is telling me that the image files are so large, that they’re slowing down my website! Do I have to sacrifice beauty for speed?

Have no fear Anonymous Caller, this is a common issue. There happens to be a solution that allows you to keep your pretty pictures without slowing down your website. Joel Paris, Publishing Team Lead here at Launch Digital Marketing, has the answer on how to make this happen.

Before you upload any image to your website, you need to know if it’s web ready or if it will require optimization. Here are the two things to look for:

  • Picture size: If the image is more than 1920px wide, you’ll want to resize it to make it smaller.
  • File size: If the size of the file is more than 200K, you’ll want to optimize the image so it takes up less space.

If either of those two conditions are true, then your image needs to be optimized prior to uploading it to your website. If you have an image that is really large, say 4032×3024, and takes up 12MB of storage, then you’d have to resize AND optimize to get it ready for the web. I use Photoshop to accomplish this, however any decent image manipulation app can accomplish the same thing.

With Photoshop, you can perform both resizing and image optimization from the same option.

Simply open your image in Photoshop and navigate to File –> Export –> Save For Web


Optimize an image for the web with Photoshop

How to optimize and image for the web using Photoshop

In the dialog box that opens, you’ll see a screen like the one below.

  • Step 1: Look the file size, if it’s more than 200k then it needs some manipulation.
  • Step 2: If the image dimensions are greater than 1920px, adjust your image to 1920px or lower. Remember 1920px is full screen HD, so you can probably go smaller than that depending on where the image will be used on your website.
  • Step 3: Check the projected file size of your resized image, if it’s still larger than 200K, then move on to the next step. If it’s 200K or less, you can go ahead and save the image.
  • Step 4: Adjust your image compression quality and levels and make sure optimized is ticked. Keep an eye on the projected file size until it’s telling you that it’s at, or under, 200K.

If you don’t have access to Photoshop, there are a couple of free apps that will help you accomplish the same thing. If you’re on Windows, check out IrfanView a free image manipulation program that can do everything that was outlined in the Photoshop tutorial above. Or if you’re not up for downloading anything, check out tinyjpg.com which is a web based app which will do all the image optimization for you right in the cloud!


Stay Tuned & Help Us Spread The Word!

Do you have an automotive digital marketing question you want answered by one of our in-house subject matter experts? Tweet your question to me @JasonStum or email it to jstum@launchdigitalmarketing.com and I’ll have one of our experts get the A’s to your Q’s.

If you enjoyed this episode of the Think Bigger Podcast, it would mean the world to me if you’d head over to iTunes leave a rating, write a review and subscribe. Thank you and we’ll see you again in two weeks with a brand new episode of the Think Bigger Podcast!

Meet Jason Stum

Jason is the Director of Strategy at Launch Digital Marketing, resident blogger and host of the Think Bigger Podcast. Having previously held dealership roles in Sales, Internet Management, Business Development and Digital Marketing, Jason uses his dealership experience to help clients develop, implement and maintain effective digital marketing strategies.