On episode nine of the Think Bigger Podcast, I’m being joined by Crystal Cestari, author of The Best Kind of Magic. On today’s show, Crystal and I are going to chat about the in’s and out’s of writing and publishing a book. If you’ve ever thought you might want to write your own book one day, this is the episode for you!


Listen to Episode 009

For those who don’t know, Crystal not only is a published author, but she’s also a Content Team Lead right here at Launch Digital Marketing. While in the office, Crystal leads a team that helps develop, implement and optimize content strategies for our clients as a part of our overall SEO services.

I’m so impressed by Crystal because I know just how busy she is with her career and family. Yet somehow she still managed to find time in the wee hours of the morning and on weekends to work on writing her book. Crystal has such a wonderful story to share – as well as practical advice for those aspiring authors out there – you don’t want to miss this episode.

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Big Thinker of the Week: Crystal Cestari
Crystal Cestari, Author of The Best Kind of Magic

Crystal Cestari, Author of ‘The Best Kind of Magic’

I’ve always been a firm believer that everyone has at least one book in them. Whether it’s a business book, a how-to guide, or a work of fiction – we all have a story to tell. As an aspiring author myself, I was absolutely pumped-up to be able to spend some time with Crystal and learn more about her own creative process and how she got her book published.

Here are just a few of the things that Crystal and I chat about during our interview:

  • When Crystal decided she wanted to be a published author.
  • How the story of The Best Kind of Magic came to life.
  • How much of Crystal’s first draft made it into the published book.
  • How Crystal managed to have a full time career, be a mom AND write a book all at the same time.
  • Why you should set aside dedicated writing time daily if you want to write a book.
  • The surprising way Crystal actually wrote her book (#Spolier it wasn’t on a computer).
  • Tips for finding a literary agent.
  • How Crystal reacted when she found out Disney-Hyperion would be publishing her book.

There’s so much more to this conversation and Crystal is a natural story teller. I certainly recommend you listen to the full interview so you don’t miss out on any of the tips and insights that Crystal freely shares.

If you enjoyed the interview with Crystal, be sure to give her a follow on Instagram & Twitter.


The Best Kind of Magic by Crystal Cestari
Crystal Cestari signing her book, The Best Kind of Magic

Crystal Cestari signing ‘The Best Kind of Magic’ for host Jason Stum’s daughters

Amber Sand is not a witch. The Sand family Wicca gene somehow leapfrogged over her. But she did get one highly specific magical talent: she can see true love. As a matchmaker, Amber’s pretty far down the sorcery food chain (even birthday party magicians rank higher), but after five seconds of eye contact, she can envision anyone’s soul mate.

The Best Kind of Magic is set in urban Chicago and will appeal to readers who long for magic in the real world. With a sharp-witted and sassy heroine, a quirky cast of mystical beings, and a heady dose of adventure, this novel will have you laughing out loud and questioning your belief in happy endings.

For those who want to purchase a copy of Crystal’s book, you can buy The Best Kind of Magic at Amazon, Barnes & Noble or your Local Independent Bookstore.


Big Tip of the Week: Optimize Google My Business 

For today’s Tip of the Week, I’m being joined by Nathan Schoell, Local Search Specialist right here at Launch Digital Marketing. Listen to the show and get Nathan’s expert advice for optimizing your dealership’s Google My Business page, including:

  • How to properly tag your website link with a UTM code.
  • The importance of consistent NAP for your business.
  • Why a local phone number should be used instead of a toll-free number.
  • The importance of photos on your GMB page.
  • How to add a secondary link within your GMB page.

When it comes to Local SEO, Google My Business is the cornerstone to build your foundation upon. Listen to the show today so you don’t miss out on Nathan’s awesome tips!


Stay Tuned & Help Us Spread The Word!

Do you have an automotive digital marketing question you want answered by one of our in-house subject matter experts? Tweet your question to me @JasonStum or email it to jstum@launchdigitalmarketing.com and I’ll have one of our experts get the A’s to your Q’s.

If you enjoyed this episode of the Think Bigger Podcast, it would mean the world to me if you’d head over to iTunes leave a rating, write a review and subscribe. Thank you and we’ll see you again in two weeks with a brand new episode of the Think Bigger Podcast!

Meet Jason Stum

Jason is the Director of Strategy at Launch Digital Marketing, resident blogger and host of the Think Bigger Podcast. Having previously held dealership roles in Sales, Internet Management, Business Development and Digital Marketing, Jason uses his dealership experience to help clients develop, implement and maintain effective digital marketing strategies.