There are many things you can do to see if your website is optimized properly. The most common is to put your website to the test via Website Grader. Website Grader does a decent job in summarizing your site- whether or not you have a Blog, proper “alt text” (which I have found to be inaccurate) and most importantly if you have Meta Titles and Descriptions on your website that are different for each page. The tool will use an algorithm to generate a score and whalla, you get a good baseline from 1-100 that give somewhat of an indication of how your site structure is viewed against Hub Spot’s standards. The score is not a “be-all-end-all” but you may notice some work that needs to be done. I have in the past.

For example, when building a website I use a lot of images, whether it be gradients or overlays, etc. Those all need alt text and because of time, I sometimes skip over them BUT always go back to fill in the alt text. I even have a co-worker check that none are missing. Not to belabor the point but alt text is a way to define an image as search engines cannot read images too good…yet. However, when and if I temp miss one I check my work and go back to correct it.

So run your site’s URL through the grader and check out your score and problem areas.

So that’s a pretty “Duh” tip if you know the tool. Men looking up in disbelief

The other thing to watch out for is that if the verbiage on the top of your screen changes as you navigate through the pages on your website. Each page should have it’s own meta-title which is straight up from where you are looking now. This meta title should not be something like “Home”, “About” or the like. It should be a keyword that you want people to type in the search engines to find you.

For example, if I owned a Pizza Place in Naperville IL I would want the title to state “Pizza Naperville IL”. Why? Well what would you type in Google to find yourself if you weren’t yourself?

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Meet Joe Chura

Joe began his career on the Ford assembly line at age 20, reading his college textbooks seconds at a time in between building cars. Over the next decade Joe gained experience at many different levels in the automotive industry, including running Ford’s regional sales team and a stint as General Manager of two dealerships, where he increased internet sales by 300%. Combining his passion for computer programming and innovation, Joe co-founded Launch Digital Marketing (LDM) and Dealer Inspire (DI) to bring new retail technology and better online experiences to both car dealers and shoppers.

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