The rules for social media are always changing, leading to a mind-bending dilemma of what to post to which platform and when. While there’s no surefire way to become an instant influencer, there are certain types of content that perform better on each social platform, which can help give you an edge. Snag these social media tips to enhance your feed today!

Pick your platform wisely

Before we dive in, it’s important to know which social media platform is right for your business. You can’t be all things to all people, and unless you have a full-time social media strategist or agency on your side, creating content for every single social outlet is just not realistic, nor is it necessary! What matters most is showing up where your target audience is most engaged; this will help you make more meaningful, successful connections.

“Our rule of thumb is always quality over quantity. You have a better chance of getting engagement when your content is created thoughtfully and with the customer in mind.”

-Allison Hartman, Social Media Manager

As you’re planning your social media content calendar, keep these content planning tips in mind:

What to post on Facebook: video

Video is king on Facebook, leading to more engagement than any other type of content. Video has had a stratospheric rise across many platforms, but on Facebook, it rules supreme for catching eyeballs and inspires users to click, comment, and share. In fact, Buffer reports that:

“On average, video posts on Facebook get at least 59 percent more engagement than other post types.”

If you have news to share on Facebook, video is the most impactful way to get that message across.

What to post on Twitter: text with links

On the opposite end of the spectrum, Twitter users seem to appreciate content without videos or images, preferring the quick, bite-sized content tweets the platform originated with. While posting a photo won’t hurt you, staying within that 140-character minimum or even under is going to get your more retweets and likes. Adding a link with more info also helps! According to Quick Sprout,

“Tweets with links get retweeted 86% more often. Plus, if you can keep the tweet under 100 characters, you’ll also get 17% more engagement.”

What to post on Instagram: influencer collaborations

Want to be Insta famous? Partner up with an influencer in your space to get a quick surge in followers and engagement. Influencer marketing can help open up your product or services to a whole new audience; plus, the partnership will afford you high-quality content you can share on your feed as well. Showcasing that influential people like what you offer is a great way to build excitement for your brand.

Can’t afford an influencer collaboration? No problem! Sharing real customer photos is another great way to highlight those who are using your product and love it!

What to post on LinkedIn: long-form content

LinkedIn is all about proving yourself as an industry thought leader, so this is the place to post about your expertise. Blogs, case studies, and white papers are welcome here, along with any supporting content from webinars or other videos showcasing what you know. As the most professional platform of the bunch, this is the place to connect with colleagues and build important relationships.

Let LDM Plan Your Social Media

If trying to figure out what to post where feels like too much of a hassle, we got you! The award-winning team at Launch Digital Marketing can help you come up with a social media strategy that’s engaging, fun, and most importantly, successful! Contact us to learn more about how our super nerds can get to work for you.

Meet Crystal Mack

Crystal Mack is a Senior Copywriter at Launch Digital Marketing. With a master's degree in Mass Communication and several published books to her pen name, she is a self-proclaimed word nerd and staunch supporter of the Oxford comma.