So, I was at the Chicago White Sox game, hardly paying attention as it was a boring game (zzzzz), when my family was making a few comments about the Ford Explorer and how nice it looks. I agreed and then as if a cookie (computer cookie) was snagged from our brains an Explorer ad appeared just over the right field seating.

The ad was pretty simple which I thought was good, but there was one flaw with it that I noticed immediately. Hopefully from the picture you can see it to.

What is the flaw?

Ford Explorer ad from Chicago White Sox game

Meet Joe Chura

Joe began his career on the Ford assembly line at age 20, reading his college textbooks seconds at a time in between building cars. Over the next decade Joe gained experience at many different levels in the automotive industry, including running Ford’s regional sales team and a stint as General Manager of two dealerships, where he increased internet sales by 300%. Combining his passion for computer programming and innovation, Joe co-founded Launch Digital Marketing (LDM) and Dealer Inspire (DI) to bring new retail technology and better online experiences to both car dealers and shoppers.