Worried you’re late to the party on the whole paid search thing? Like deep down you know you should be down with PPC, but secretly have no idea what it’s all about, or how to even get started? Don’t feel bad. Understanding the ins and outs of paid search can seem overwhelming, but once you know the basics, you’ll see why you need to use paid search for your business. 

The Paid Search Elevator Pitch

Paid search uses keyword research to match relevant pay-per-click (PPC) ads to user searches. Sponsored links appear on search engines and social media platforms like Google and Facebook, helping users find the products, services, and businesses they need! 


Basically, paid search is a smart way to get found in the SERPs (search engine result pages). And really, who doesn’t want that?


“Well, duh,” you’re thinking. “But there are lots of ways people find me.” So true! But there are several paid search benefits other marketing methods can’t touch. 


Paid search gets fast, measurable results

If you’ve ever dabbled in SEO, you know those results can be amazing, but on the slower side. Organic content takes time to grow, but paid search? Speedy. Lightning speedy! You’re likely to see almost immediate traffic boosts, since search engines want your ads to succeed. Plus, since everything’s digital, you’ll be raking in tons of helpful tracking data via UTM codes that you can use to inform additional marketing efforts. 


Paid search brings in qualified leads

Your PPC ads are primed to round up customers who are ready to buy, because the people coming to your site were specifically looking for what you offer. The Google bots work hard to put data and search history to the test, paying close attention to what users want and what they don’t. This is almost like having your leads prescreened, weeding out unlikely buyers while propping up those who are primed and ready. Nice!


Paid search is budget friendly 

The whole “pay-per-click” setup may seem like a total budget suck, but in reality, paid search gives you complete control of how you spend your money, allowing you to set schedules, caps, and optimize down to the last cent. You’ll be spending wisely, with a clear view of where your budget is going, how ads are performing, and where you can adapt as needed. Can traditional marketing do that? Nope. 


Okay, But, I Don’t Know How to Get Started

You’re in luck, friend, because we’ve saved the best part for last: when you partner with marketing pros like Launch Digital Marketing, we do all the work for you, putting in the research and know-how to launch a paid search campaign that works for your goals and budget. If you’re deciding between SEO vs. SEM, or aren’t sure whether you should invest in social media for your brand, we can help! 

Meet Crystal Duran

Crystal Duran is a Senior Copywriter at Launch Digital Marketing. With a master's degree in Mass Communication and several published books to her pen name, she is a self-proclaimed word nerd and staunch supporter of the Oxford comma.